

“When somebody finds out I make videos, almost the first question you’re asked is how much money you make,” he said. Like Khoe, RaffyTaphy recognizes the way YouTubers get caught up in pressure to achieve an objective kind of success. “I just kind of wanted to toss my grain of sand into the community,” he said. RaffyTaphy was a fan of ASMR (Autonomous Sensory Meridian Response) videos for years before he began making them himself. In a very different corner of the platform from Khoe, a fellow YouTuber named RaffyTaphy creates ASMR videos-whispering, tapping, and making precise, soothing sounds that trigger pleasant tingling sensations in some listeners. Across the vast array of YouTube channels, from goofy pranksters to style gurus, creators face the same tension between creative fulfillment and objective measures of success. “If you’re not careful, it can be something that kind of robs the joy from you for why you started the thing in the first place.” That’s not just a problem for earnest religious YouTubers. “The higher you climb, the more likely you are to identify with those metrics,” Khoe said. At the same time, he said, there’s a danger that his earnest hope of reaching more people with his faith can turn into a bottomless hunger for clicks. Because it’s Khoe’s full-time job, it needs to bring in enough money to pay his half of the expenses for the home he shares with his wife. Khoe runs “ That Christian Vlogger,” creating videos with titles like “Waiting for God SUCKS!!!” and “The SURPRISING truth about why Jesus came to Earth.” Getting enough views can be stressful in two different ways. But it’s amazing how you can be less happy with twice as many followers than you were with that first 100.” “When you’re starting a channel and you get 100 subscribers, you’re really stoked. “It’s a very weird phenomenon,” he told me recently. If you ask Justin Khoe, a former youth minister with an endlessly enthusiastic attitude, there’s something slightly disturbing about the experience of running a YouTube channel.
